ABC was formed in 1980 in Sheffield after Martin Fry, a music journalist, interviewed the band Vice Versa for his fanzine Modern Drugs. They adopted Fry as lead vocalist and changed their name to ABC. The revamped band were pigeonholed as part of the New Romantic movement of the time, which included the likes of Duran Duran, Spandau Ballet and The Human League.

Their first single, "Tears Are Not Enough", made the UK Top 20 in 1981. Soon afterwards, David Robinson left the band and was replaced by David Palmer (no relation to keyboardist David Palmer). The band had three Top 10 hits during 1982: the singles "Poison Arrow", "The Look of Love (Part One)" and "All Of My Heart" and shot high-concept music videos that captured a suave Great Gatsby-meets-James Bond aesthetic.

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